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CANADIAN PBX/KTS MARKET REPORT

 

2001 EDITION


NBI/Michael Sone Associates
193 Church Street
Toronto, Ontario
M5B 1Y7
Telephone (416) 360-0424
Facsimile (416) 360-7546
e-mail msone@nbicanada.com

 

September 2001

 

 


 

NOTICE

THIS REPORT IS COPYRIGHTED

THE CONTENTS OF THIS DOCUMENT ARE THE INTELLECTUAL PROPERTY OF NBI/MICHAEL SONE ASSOCIATES INC., AND, AS SUCH, ARE PROTECTED BY CANADIAN COPYRIGHT LAW. REPRODUCTION OF THIS DOCUMENT, IN WHOLE OR IN PART, BY ANY MEANS AND FOR ANY PURPOSE (INTERNAL OR EXTERNAL TO THE BUYER'S COMPANY) WITHOUT THE PRIOR PERMISSION OF THE PUBLISHER IS A VIOLATION OF CANADIAN AND INTERNATIONAL COPYRIGHT LAWS.

FOR INFORMATION ON OBTAINING ADDITIONAL COPIES OF THIS REPORT CALL (416) 360-0424 OR E-MAIL US AT msone@nbicanada.com.

 


 

Table Of Contents

Section  Page
About this Report viii
Market Overview 1
The Canadian Market at a Glance 12

 

Section1 - MANUFACTURER PROFILES
1.1 AVAYA 23
1.2 Mitel 34
1.3 NEC 44
1.4 Nortel 54
1.5 Panasonic 63
1.6 Siemens 72
1.7 Toshiba 83
1.8 Cisco 92
1.9 3COM 102

 


 

LIST OF EXHIBITS

EXHIBIT Page
Exhibit 1.1 AVAYA 30
Exhibit 1.2 Mitel 40
Exhibit 1.3 NEC 50
Exhibit 1.4 Nortel 59
Exhibit 1.5 Panasonic 68
Exhibit 1.6 Siemens 79
Exhibit 1.7 Toshiba 88
Exhibit 1.8 Cisco 98
Exhibit 1.9 3COM 106
Exhibit 2.1 KTS Station Shipments, 1999 -2001 113
Exhibit 2.2 KTS System Shipments, 1999 -2001 113
Exhibit 2.3 PBX Station Shipments, 1999 -2001 114
Exhibit 2.4 PBX System Shipments, 1999 -2001 114
Exhibit 2.5 KTS/PBX Station Shipments, by manufacturer, by technology, 2001 119
Exhibit 2.6 KTS/PBX Station Shipments, by System Size Segment, 1999 120
Exhibit 2.7 KTS/PBX % Stations Shipped, by System Size Segment, 1999 120
Exhibit 2.8 KTS/PBX System Shipments, by System Size Segment, 1999 121
Exhibit 2.9 KTS/PBX % Systems Shipped, by System Size Segment, 1999 121
Exhibit 2.10 KTS/PBX Station Shipments, by System Size Segment, 2000 122
Exhibit 2.11 KTS/PBX % Stations Shipped, by System Size Segment, 2000 122
Exhibit 2.12 KTS/PBX System Shipments, by System Size Segment, 2000 123
Exhibit 2.13 KTS/PBX % Systems Shipped, by System Size Segment, 2000 123
Exhibit 2.14 KTS/PBX Station Shipments, by System Size Segment, 2001 124
Exhibit 2.15 KTS/PBX % Stations Shipped, by System Size Segment, 2001 124
Exhibit 2.16 KTS/PBX System Shipments, by System Size Segment, 2001 125
Exhibit 2.17 KTS/PBX % Systems Shipped, by System Size Segment, 2001 125
Exhibit 2.18 KTS/PBX Station Shipments, % by Distribution Channel, 1999 126
Exhibit 2.19 KTS/PBX Station Shipments, % by Distribution Channel, 2000 127
Exhibit 2.20 Provincial KTS/PBX Station Shipments, 1999 128
Exhibit 2.21 Provincial KTS/PBX System Shipments, 1999 128
Exhibit 2.22 Provincial KTS/PBX Station Shipments, 2000 129
Exhibit 2.23 Provincial KTS/PBX System Shipments, 2000 129
Exhibit 2.24 Vertical Market KTS/PBX % Station Shipments, 1999 130
Exhibit 2.25 Vertical Market KTS/PBX % System Shipments, 1999 130
Exhibit 2.26 Vertical Market KTS/PBX % Station Shipments, 2000 131
Exhibit 2.27 Vertical Market KTS/PBX % System Shipments, 2000 131
Exhibit 2.28 KTS/PBX Station Installed Base, 1999-2001 132
Exhibit 2.29 KTS/PBX System Installed Base, 1999-2001 132
Exhibit 2.30 KTS Station Installed Base, 1999-2001 133
Exhibit 2.31 KTS System Installed Base, 1999-2001 133
Exhibit 2.32 PBX Station Installed Base, 1999-2001 134
Exhibit 2.33 PBX System Installed Base, 1999-2001 134
Exhibit 2.34 Manufacturer Revenues at Retail Level, 1999-2001 135

 


 

LIST OF CHARTS

CHART Page
Chart A 2000 Market at a Glance - KTS/PBX Stations Shipped 14
Chart B 2000 Market at a Glance - KTS/PBX Systems Shipped 14
Chart C 2001 Market at a Glance - KTS/PBX Stations Shipped 15
Chart D 2001 Market at a Glance - KTS/PBX Systems Shipped 15
Chart E 2000 Market at a Glance - KTS Stations Shipped 16
Chart F 2000 Market at a Glance - KTS Systems Shipped 16
Chart G 2001 Market at a Glance - KTS Stations Shipped 17
Chart H 2001 Market at a Glance - KTS Systems Shipped 17
Chart I 2000 Market at a Glance - PBX Stations Shipped 18
Chart J 2000 Market at a Glance - PBX Systems Shipped 18
Chart K 2001 Market at a Glance - PBX Stations Shipped 19
Chart L 2001 Market at a Glance - PBX Systems Shipped 19
Chart 2.1 KTS Stations Shipped by Manufacturer, 1999 115
Chart 2.2 KTS Systems Shipped by Manufacturer, 1999 115
Chart 2.3 KTS Stations Shipped by Manufacturer, 2000 116
Chart 2.4 KTS Systems Shipped by Manufacturer, 2000 116
Chart 2.5 PBX Stations Shipped by Manufacturer, 1999 117
Chart 2.6 PBX Systems Shipped by Manufacturer, 1999 117
Chart 2.7 PBX Stations Shipped by Manufacturer, 2000 118
Chart 2.8 PBX Systems Shipped by Manufacturer, 2000 118
Chart 2.9 Manufacturers' Revenues at Retail Level, 1999 136
Chart 2.10 Manufacturers' Revenues at Retail Level, 2000 136

 


 

About This Report

At over 130 pages, NBI/Michael Sone Associates' Canadian PBX/KTS Market Report, 2001 Edition, is the latest in a series of reports on the PBX/KTS market, published by the company since the early 1980s.

In this report, NBI/Michael Sone Associates presents detailed quantitative and qualitative information on Avaya, Mitel, NEC, Nortel, Panasonic, Toshiba, Siemens, Cisco and 3COM - the major PBX and key system vendors in Canada.

Until 1999, NBI/Michael Sone Associates had published separate reports for the PBX and KTS markets. This is the third edition for which both sectors have been combined to present the information in a comprehensive manner and reflect crossover in market segmentation and the blurring of distinction between traditional PBX and key systems. Increasingly, systems are configured according to customer requirements, either as key-hybrid or PBX systems. And, with the rise in prominence of IP-telephony, the traditional line between various technologies is undergoing further redefinition.

In the interests of providing greater value for the reader, the 2001 Edition has been designed with a new structure. While we have retained the comprehensive quantitative profiles of the aforementioned vendors, the current report also provides detailed qualitative presentations, discussing each company's marketing activities and product initiatives along with an analysis of future expectations of growth within their respective areas. Although for the sake of timeliness, the phone and interconnect company spreadsheets have been omitted, the vendor profiles do examine distribution approaches taken by the various manufacturers.

The report's 65 Exhibits and Charts and the profiles themselves provide information on system and station shipments and installed base, vertical and regional market analysis, system-size segmentation and distribution channels.

The PBX/KTS sector has undergone a major change in the past few years with the introduction of IP-telephony as the technology that will overtake Legacy products later in the decade. In this report, for the first time, NBI/Michael Sone Associates separates shipments of IP and Legacy stations and systems for the reader's edification.

Given NEC's recent acquisition of Nitsuko, 2001 data has been presented for the combined entity.

This report, together with others on the voice mail, unified messaging, ACD, videoconferencing and Data and Internet Networking sectors, comprises the cornerstone of NBI/Michael Sone Associates/ research on the Canadian CPE market. As with all NBI/Michael Sone Associates reports, information has been gathered from primary sources.

Revenues reported at end user levels represent proceeds from the sale of KTS and PBX equipment only. They exclude sales of applications, moves, ads, changes, service and maintenance.

 


 

A Note on Accuracy

The accuracy of the information in this report cannot be guaranteed. The information is the most recent available at the time of writing, but is subject to change. Information on specific companies should not be construed as official statements from those companies. Rather, such information represents the opinions of NBI/Michael Sone Associates. All figures, unless otherwise indicated, are NBI/Michael Sone Associates estimates. Where an error has occurred, NBI/Michael Sone Associates will be pleased to publish any demonstrably more accurate information that is supplied to us.

As always, NBI/Michael Sone Associates welcomes comments on this report and suggestions for future editions. Please contact us anytime at (416) 360-0424 or msone@nbicanada.com.

 


 

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