CANADIAN PBX MARKET REPORT

2008 EDITION

NBI/Michael Sone Associates
193 Church Street
Toronto, Ontario
M5B 1Y7
Telephone 416-360-0424
e-mail msone@nbicanada.com

January 2009

At over 200 pages and examining the period 2006-2010, the Canadian PBX Market Report, 2008 Edition describes the Canadian market for key telephone system (KTS), private branch exchange (PBX) and IP private branch exchange (IP-PBX systems) offered by major CPE manufacturers. Detailed quantitative and qualitative information on the leading vendors in Canada — 3Com, Alcatel, Avaya, Cisco, Mitel, NEC, Nortel, Panasonic, Siemens and Toshiba — is the cornerstone of this study.

The 2008 Edition presents the Canadian market using our popular Market at a Glance summary with 13 Exhibits as well as detailed profiles of the leading manufacturers discussing each company’s product strategy, marketing activities and distribution capabilities along with an analysis of future expectations of growth. Each contains four sections organised into 10 tables, so that, along with an additional 29 exhibits in the Market Detail section, the reader is provided with quantitative information on system and station shipments, installed base, system-size segmentation, technology segmentation, regional shipments, vertical markets and distribution channels.

This information is supplemented with discussions of the Canadian KTS/PBX/IP-PBX market in 2007, comparisons to 2006, a discussion of the market in 2008, and a forecast for the years 2009 and 2010. Half a dozen market trends are identified regarding the market penetration of IP telephony, the status of SIP technology, presence and Unified Communications, buyer preferences in telephone stations, and the issues that Canadian small business face when purchasing KTS/PBX/IP-PBX systems.

This report presupposes some familiarity with telecommunications but includes definitions where necessary for clarity. We use the terms “IP-enabled” and “IP telephony” when referring to the transmission of voice over a wide area packet network while we use the terms “IP-based” and “LAN telephony” when referring to systems based on an IP-PBX with either IP telephone stations and soft phones or a mixture of analogue single line devices, digital proprietary telephones, IP telephones and soft phones. The terms “packet voice” and “IP communications” are generally used when discussing systems that provide both voice and data communications.

This report, together with others on the voice mail, unified messaging, ACD, videoconferencing and data and Internet networking sectors, comprises the cornerstone of NBI/Michael Sone Associates’ research on the Canadian CPE market. As with all NBI/Michael Sone Associates reports, information has been gathered from primary sources.

Please note that reported revenues are at end-user retail levels (rather than manufacturer wholesale revenues) and represent proceeds from the sale of business telephone systems, system software and equipment in the Canadian market only. These revenues exclude the sales of add-on applications such as contact centres, as well as consulting or professional services fees, installation, maintenance contracts and service revenues for operational charges related to moves, adds, changes. All figures are in Canadian dollars unless otherwise noted.